Tap2
Categories
Role
- Branding design
- Visual identity
- Motion design
- Merchandising
- ADV
(INFO) TAP2 is an AI-first ERP system born between Italy and Netherlands, designed to optimize payment processing, employee scheduling, and data analysis, all through a mobile-first experience tailored to the restaurant industry. We were asked to create a brand identity that would resonate with a Dutch audience used to minimal and rigorous design, while still leaving room for international growth.
Concept
The TAP2 logo is built on a clear conceptual foundation:
Two stylized POS devices, viewed from the side, form the number 2, a core element of the brand’s name. The symbol is tilted at a 35° angle to suggest motion, digital flow and a tap gesture, a nod to fast interactions and real-time operations.
Concept
The TAP2 logo is built on a clear conceptual foundation:
Two stylized POS devices, viewed from the side, form the number 2, a core element of the brand’s name. The symbol is tilted at a 35° angle to suggest motion, digital flow and a tap gesture, a nod to fast interactions and real-time operations.
Concept
The TAP2 logo is built on a clear conceptual foundation:
Two stylized POS devices, viewed from the side, form the number 2, a core element of the brand’s name. The symbol is tilted at a 35° angle to suggest motion, digital flow and a tap gesture, a nod to fast interactions and real-time operations.
Concept
The TAP2 logo is built on a clear conceptual foundation:
Two stylized POS devices, viewed from the side, form the number 2, a core element of the brand’s name. The symbol is tilted at a 35° angle to suggest motion, digital flow and a tap gesture, a nod to fast interactions and real-time operations.
ACAF / Riti della Settimana Santa
